Struggling to find your Christmas presents this year? Thank god for the internet - there's now a whole website and even an app, no less, devoted to tracking down that elusive, perfect, imaginative gift.
GiftGenies employs five staff at their bases in Dublin and Bath, and has already notched up 350,000 page impressions in the past month with a target of 1m this time next year.
GiftGenies founders Kathryn Murphy and Orlagh Collins GiftGenies co-founders Kathryn Murphy and Orlagh Collins
• What's your pitch?
"We are the ultimate online gift directory. The site is designed to make it simple to find an appropriate gift for any occasion in seconds. We scour the web to identify thousands of quirky, stylish and classic presents, which we match to potential recipients by the occasion, the budget, the relationship to the buyer and so on.
"We offer impartial reviews, an online store and advice on every aspect of gifting, plus regular exclusive Q&A's with celebrities. And we've launched free iPad and iPhone apps called Ask the Gift Genies where users can ask for advice and a personal response."
• How do you make money?
"The site is free to use for readers but if we direct a sale to a merchant site, we either take a commission or we have charged the non-affiliate merchant a small fee to be featured on our site. In the future we may also sell advertising space."
• How are you surviving the downturn?
"People may not have as much money in their pockets but they still want to mark special occasions, and s good gift isn't necessarily an expensive one. We help by showing the delivery price for every gift we feature, a bargain hunter section, free reminders and shortlists and last minute gifts."
• What's your background?
"I studied architecture and worked in architects' offices in London, Dublin and Prague before spending over seven years at Dublin advertising agency Owens DDB. Orlagh studied communication studies and has over ten years experience in the UK film industry, most recently as head of production at Pathé."
• What makes your business unique?
"The average person buys 22 gifts a year, and most of the time hasn't a clue what to get - often people spend more than they had planned so that they appear generous. We're not just another website flogging bad champagne and teddy bears - we live or die by our selectivity and we will only ever feature merchants and gift ideas that we genuinely love."
• What has been your biggest achievement so far?
"As a portal for luxury and boutique brands it is imperative that everything we do, we do to the highest standard, so it was crucial to get our branding and user experience right from the start. Reaching page one on Google for the term 'presents' was also an exciting moment."
• Who in the tech business inspires you?
"Natalie Massenet, who had the vision to do something that no one else had ever done before and the business acumen to make it a huge success. My wardrobe would be a much sadder place without Net-a-porter."
• What's your biggest challenge?
"We have limited resources so we've had to spend every penny the smartest way we can. We have no shortage of ideas but limited hours in the day, so prioritising the most important is crucial."
• What's the most important web tool that you use each day?
"Skype and Google Analytics."
• Name your closest competitors
"Culture Label and La Maison Couture both bring together products from other e-tailers. There are interesting directory sites like From Britain With Love, the Good Web Guide and Sheerluxe, and the US has Gifts.com which is more similar."
• Where do you want the company to be in five years?
"We would like GiftGenies.com to be the go-to destination for anyone in need of a gift. The site is designed to be multi region and multi currency - from the outset we have had aspirations to become a global brand."
• Sell to Google, or be bigger than Google?
"Sell to Google. We have been described as a search engine for cool gifts, but I wouldn't like to be in direct competition with them!"